Marketing Plan: IV

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Scope: This plan is to help Floricanto Press Authors understand the necessity of developing an individual marketing plan for their books, and specific guidance about what to include in that plan, and how to use it to increase book sales. From the outset, we would like you to assure us that this book will be used in Chicano related classes. Assuming that, here are notes of the plan.

Resources in the Social Media

RADIO STATIONS

TV STATIONS

Top Markets

ONE EXAMPLE

SAN ANTONIO

http://www.echo-media.com/targetcat.asp?targettype=hispanicnp

LOCAL REACH OF LATINO NEWSPAPERS

NEWSPAPERS BY CONTENT

http://www.echo-media.com/mediacat.asp?mediatype=TMC

Top newspapers

http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_States_by_circulation

TEN TOP CALIFORNIA PAPERS

http://navigator.cision.com/news/news.aspx?nid=356

100 TOP NEWSPAPERS IN THE USA: LOOK FOR YOUR MARKET AREA

http://www.infoplease.com/ipea/A0004420.html