Floricanto Press Latino Books
    

 

 

Publisher of Latino/Hispanic Books and E-Books

Floricanto Press focuses on Latino/Hispanic people and trends, and its publishing programs examine a broad spectrum of social, cultural, political, and economic issues impinging upon our pluralistic communities as well as the societal structures at large affecting them. Our press specifically seeks writings articulating an analytical discourse on these issues which include a Latino perspective. Floricanto Press publishes books and e-books of Fiction, Non-Fiction, Poetry and Literature, History and Social sciences, Women--by and about--Latino LGBT, Sephardic literature and history, Psychology, Linguistics, and Biographies, both individual and collective; and children's books.

Floricanto is interested in all creative, scholarly, and social science writings by and about Mexican Americans, Cuban Americans, Puerto Rican Americans, and Latin Americans, Central Americans, Hispanic Americans, and Spanish writings impinging upon Ibero Americans. We also are interested in Peninsular Spanish writings as it pertains to the Americas and Sephardic themes and writers, biographical works profiling Latino individuals, featuring Latino communities, and locales.

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Floricanto Press publishes between 12 to 15 titles a year. Our publication program include titles on Poetry, Fiction, Non Fiction, Biograhies, Linguistics, Short stories, Essays, Immigration and citizenship, Memoirs, History, Latinas, and social science discourse. Our authors are professional writers who are committed to the furthering of the Latino culture, be through creative writings or non-fiction titles enhancing the understanding of Latinos. Our authors come from the various professional commmunities and academic settings.

Poetry titlesFloricanto Press's titles focus on Latino/Hispanic multidisciplinary subjects. Titles These include Theatre, Literature, both novels and short stories, Poetry; Non-Fiction, such as Literary criticism, Biographies, Social Science discourse, Linguistics, Folklore, Political analysis, History, Cinco de Mayo, LGBT, Women, prose and essays, children's literature. and Sphardic literature and biograhy.

We also note two outstanding lyric collections by two poetresses, "The Ones Santa Anna Sold," by Raquel Valle-Sentíes; and "Encounter Between Cuentos and Versos," by Irene Pérez.

Floricanto Press publishes approximately 12 to 15 titles annuallyNew titles on diverse subjects, Fiction, Non-Fiction, biographies, plays and many others. New Titles

This year among the new releases are several fictional work on social life and customs, such as "A Most Memorable Quinceañera," by Leslie Concepción; "A Century of Pachangas," by Betty Serra; and "Island of Dreams, by Jasminne Méndez.Doris Mercado’s memoir "The Armor of Love and Hope" a heart-felt narrative of perseverance, reconciliation, poverty and homelessness in Massachusetts with poetry.

Our literature-- novels, short stories, plays, and literary criticism--consist of a solid corpus of creative writings with unique Latino cultural themes and backgrounds and that are driven by protagonists emerging from a truly Hispanic experience and culture. Our novels are set in Hispanic villages and urban barrios of America, and Latin America, and Sephardic milieu. Our literary criticism focuses on Classic and contemporary Latino and Hispanic American literature. It also includes Young Adult and children's titles. It focuses on Latino themes of celebrations, social life and customs and historical events and/or characters. Our plays bring up contemporary issues of cultural conflict, sexual orientation and passage. Our short stories bring up universal themes of love and conflict, spiced some with issues of sexual identity.

Our Children's and Young Adult literature has began with a historical fiction and contemporary stories written in English and Spanish bilingual parallel text, or solely in Spanish or English. Children's Books The themes are oriented for young readers and teenagers, such as teenage celebrations like Quinceañeras. Among our Forthcoming titles we have several illustrated children's titles from 3rd to 5th grade levels. It is a high priority for Floricanto to foster and develop Children's literature with Latino themes and characters through a strong book and e-book collection.

 

 


 

New Release!

César Chávez y la Unión: una historia victoriosa de los de abajo. By Víctor Fuentes. ISBN 978-1511639934. $24.95.This ground-breaking book—written in Spanish—by Dr. Víctor Fuentes, Professor Emeritus of the University of California, is the most comprehensive illustrated and well-documented biography of César Chávez. It describes his life and strife as a labor and political leader of farm workers in the California fields of tears. This is a social, political and agricultural labor biography of the unique and well suited leader that helped bring about such landmark improvements of farm workers’ welfare and economic conditions. Inspired by advocates of nonviolence, such as Mahatma Gandhi and Martin Luther King, he sought to redress economic deficiencies and injustices in the agricultural fields of California.


 

Martinez, Manuel Luis. Los Duros. ISBN: 978-1497473553 $24.95

Winner of the Thirty-Sixth Annual AMERICAN BOOK AWARDS

The purpose of the awards is to recognize literary excellence without limitations or restrictions.

 

 

 


 

Island of Dreams, International Latino Award Winner 2015, by Jasminne Méndez is about a young girl who respects the richness and abundance of her cultural history, but who struggles to form her own identity because her Dominican values conflict with her American self and all she wants to do is find a place to call home. Join memoir-writer Jasminne Méndez in this luscious recalling of her family’s multi-faceted sojourn of family ties and their meaning, glorious cooking and eating, belonging and not belonging, and so many other complicated forays into the storied past. Sarah Cortéz, author, Walking Home: Growing Up Hispanic in Houston.


Book Tours

 

Raquel Valle-Sentíes and Doris Mercado have been engaged in promotional book signings in Texas and Massachusetts, respectively. Valle-Sentíes' book of poemsThe Ones Santa Anna Sold has attracted the attention of the local press and attendance to her readings has been very high.

 


Doris Mercado has scheduled several events and readings for her memoir The Armor of Love.

Doris Mercado. The Armor of Love and Hope. Edited by Yasmeen Namazie. ISBN 978-1494245993. $24.95.

This is a joint publication of Floricanto and Berkeley Presses. Doris Mercado’s memoir is one of perseverance and reconciliation, reminiscent of Tobias Wolff’s This Boy’s Life and Ernesto Galarza’s Barrio Boy. Her story is partly one of family but also one of self-reliance, recounting her troubled childhood in Ponce, Puerto Rico and also poverty and homelessness in Massachusetts. What I most admired in the work was the author’s frankness, her ability to portray family truths so intimately and honestly. –John Paul Jaramillo, author of The House of Order Stories.

 

 


 

 

New Releases

 

Among the outstanding new releases we have the following titles:

Migrant Earth. By Ramón Mesa Ledesma. ISBN:13: 978-1-888205-53-4. $22.95

Migrant Earth very eloquently documents the travels and travails of a family of Mexican migrant workers as they wander the Western United States in the 1940s and 1950s. These poignant tales paint the life and death struggle of a family living on the periphery of a dominant white culture that simultaneously loathed and needed them. They owned but the clothes on their backs and lived in rat infested labor camps throughout the Pacific Northwest.


Tales from Alturas: The Puerto Rican Mystique. By Emma Chaves. ISBN: 978-1888205558. $22.95.

he feisty mountain people of Alturas, in the Cordillera Central of Puerto Rico, scratch and claw to survive in their beloved but devastated patch of God-given earth. During the early 20th century one calamity after another has caused hunger and misery to hover over this beautiful Island and its amazingly resilient people. The colorful characters depicted in these compelling and unforgettable tales seek happiness by spreading rumors, creating tales, accessing the spirit world, even seeing the sudden apparition of a loved one. Somehow, they must pick up the pieces of their shattered lives and continue to trudge forward with dreams and hope.

 


Reflections of a Hispanic Teacher: Resistance to class and racial oppression in the classroom. José-Enrique Figueroa. ISBN: 978-1-888205-56-5. $24.95

This book offers a much-needed progressive-critical perspective of American education based on the experiences of a Hispanic teacher dealing with real issues in the classroom. Reflecting on twenty-one years of teaching in the trenches of the South Bronx and in the City of Yonkers, his background and upbringing as a Puerto Rican immigrant, and his family's struggle to ensure he was well educated, he now sees a failed education system laying blame in all the wrong places.

Intertwining real world teaching experience with pedagogic theories, vivid childhood stories of his grandfather, real life trials and tribulations of students in the classroom, and the values and dreams Hispanic writers pour into their poetry and prose, the author shows the complexity of the social order, its influence on education, and the reasons for perceived educational failures. Exploring pedagogic theories, we see that prevailing reform theories, such as inclusion, fail to recognize education in the context of the social order. Children need to be taught individually; their intellectual, emotional, and behavioral needs cannot fit into a one-size-fits-all model. But how can we satisfy individual needs in a non-negative context? Systems, such as MicroSociety, that contextualize schools in an economics-based environment recognize a false social order, trap children in a system that in reality is littered with racism and classism, promote consumerism and same-ism, and stymie creative expression.

 



Xavier and the Bully. Xavier y el Chico Malo. Ronald W. Lemley Macías. Colección Floricanto Juvenil. ISBN:13: 978-1505209136. $12.95

When the roof of their old school fell in, Xavier and his friends are transferred to a newer school at the edge of the city.
They wondered if a group of Spanish speaking kids from the farm lands of the west county would get along in the new place.
Xavier had driven by it a few times with his father and it looked like a big white castle surrounded by gardens. What were the students like? Xavier hoped that they weren’t creepy or mean like the tricky Jones boys on the Kid’s Network.

Cuando se cayó el techo de su vieja escuela, Xavier y sus amigos fueron transferidos a una escuela nueva en el borde de la ciudad.
Se preguntaban si un grupo de niños de habla hispana de las tierras agrícolas de la provincia al oeste pudiera llevarse bien en el nuevo lugar.
Xavier había pasado por alli un par de veces con su padre y parecía un gran castillo blanco rodeado de jardines. ¿Cómo serían los estudiantes? Xavier esperaba que no fueran tan difíciles como los chicos malos Jones del Kid’s Network.

 


Líderes latinos del siglo XXI: Latinas y latinos que están transformando la sociedad. Kayla S. García. ISBN-13: 978-1888205527. $26.95

Los líderes y activistas latinos retratados en este libro están transformando nuestra sociedad. Han hecho contribuciones significativas a nuestros sistemas legal, político y educacional. Este texto incluye historias comprensivas de hombres y mujeres que han desafiado las bajas expectativas de sus maestros, han superado serias adversidades, han establecido importantes precedentes sociales y han dedicado muchísimo tiempo ayudando a otras personas a conseguir sus propias metas. Estos individuos siguen activos en una gran variedad de profesiones y organizaciones a nivel local, estatal, nacional, e internacional. Sus vidas constituyen pruebas irrefutables de que es posible superar obstáculos tales como la pobreza, la discriminación, las enfermedades graves, y las agotadoras responsabilidades familiares para arribar a metas sobresalientes.  



Valley Rising: A South-Texan’s Journey from the Migratory Fields to Successful Eye Surgeon. Gilberto Aguirre, M.D. ISBN 13: 978-1888205503 $25.95.

Valley Rising is a powerful reflection—of a sincere man dedicated to the betterment of his Mexican American people—on the very deep, personal, structural and historical root causes of segregation and its dehumanizing effects. A personal and intimate story of the life of Gilberto Aguirre growing from infant to successful physician. From living in the barrio to a respectful neighborhood, you meet his family, friends, teachers, coaches and fellow workers that make up his multiply divided world of many social, economic and racial tensions. You experience the agonies and the joys, the frustrations and dreams, the painful insults and encouraging moments, and most of all the hard work fueled by the deep commitment to overcome the inferiority complex by achieving success without losing his Mexican American soul.

 


 

Two outstanding novels with diverse settings and intriguing plots, Puerto Rico and the East LA barrio.

Surrounding Sea, by Robert Friedman, a seasoned Puerto Rican investigative reporter, tells, based on real events, the dramatic story of student protests against the U.S. Navy’s bombing exercises that have caused illness, environmental damages and death on the offshore island of Vieques. This courageous novel brings the tranquil and bucolic life of the Island in direct conflct with the Pentagon and the military industrial complex.

 

 


 

Only a born poet could do what Marco A. Vasquez has done with Steven Isn’t Normal. This novel is as much about voice and what a master can do with language as it is about his fascinating story and characters. His work sings like Gwendolyn Brooks’ fiction, but it is rooted in the complex and ominous world of Steven’s East Los Angeles. --John Brantingham, author of The Greens of Sunset and Let Us All Pray Now toOur Own Strange Gods.

 

 


The Tortilla Maker tells a story of Ignacia, who in 1913, reluctantly entered--forced by her desperate mother--into an arranged marriage to an older, prosperous rancher in Sonora, Mexico. Ignacia, affectionately called Nana by her grandchildren, fought her abusive husband to protect her five children, among them Ramona, the author’s mother. Nana’s husband suddenly died of pneumonia leaving her once again destitute and now with five small children of her own. Nana--determined to find a better life--walked over a hundred miles with her children in tow for weeks, to reach the nearest city. This brave and exciting memoir recounts Nana’s, her daughter Ramona’s, and (Ramona’s son) the author Jesus’s amazing journey from third-world poverty to American prosperity.



Among the outstanding Poetry releases, we have

 

The Delirium of Simon Bolivar. El delirio de Simón Bolívar. By Tina Datsko de Sánchez. Translated by José Sánchez-H., Foreword by Edward James Olmos. ISBN 978-1888205343. $25.95.

The author also refers at times to things that can seem simple, but with the punctuality of the cruel reality of a fierce suffering, as if making it normal and part of daily life. All of that carries the reader to another dimension; her poetry in this sense might be called almost “magic.” Poems that travel across time and space, among the infinite dimensions of the universe. The metaphors that are included in the volume are also of an artistic depth without equal. The author is an architect of poetry that is sincere, authentic, and spontaneous. One might say it is poetry inspired by the instinct of the heart.” —Valentina Casagrande, ARCI– FILMSTUDIO ’90 de Vares.

 


Por caminos errantes, by Lima, Robert. ISBN: 978-1494354367 $14.95

The poems evoke desire and physical presence, and the sharing of his personal experience of his relationship to the objects and places in the temporal world. It is an explication for why his own impressions are vitally important. His voice does not allow us to look away from his lyrical experience. Una colección de poemas en castellano por Robert Lima.

 


Desire I Remember, but Love No, by Sergio Téllez, translated by Dr. Don Cellini. ISBN 978-1484082409. $11.95.

What happens when a young poet in Mexico City writes about his coming out experiences? In No recuerdo el amor sino el deseo / Desire I remember but love, no the author shares these first steps: new romances, one-night-stands, unreturned phone calls, erotic adventures and disillusionments. What we discover is that these experiences are not unique to one individual, but belong to all of us. Sergio Téllez-Pon is one of Mexico’s leading poets of queer identity, but his work until now has been almost unknown in the United States. With Don Cellini’s lucid translation of No recuerdo el amor sino el deseo, Téllez-Pon’s sultry and lyrical poetry comes alive for an English-speaking readership.


 

Poems of Ramón López Velarde. López Velarde, Ramón. Edited and translated by Mark Jacobs. ISBN: 978-1494243791 $22.95

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“The essential and supreme poet of our extensive Americas.” —Nobel Laureate Pablo Neruda

“López Velarde is the most admired and most carefully studied poet in Mexico . . . [He] left us a few poems . . . so perfect that it is foolish to lament those that death prevented him from writing.”—Nobel Laureate Octavio Paz

“López Velarde . . . was a wonder.” —Jorge Luis Borges

 


 

A Most Memorable Quinceañera, by Leslie Concepción;

 

 

 

 

 

 


A Century of Pachangas, by Betty Serra; ISBN: 978-1491259207 $19.95

A Century of Pachangas (parties) is a deluxe package of celebrations, featuring ribbon-cutting family drama. The helium balloons in this pachanga are a series of inflated scandals due to infidelity, lunatic rage and psychological imbalances. Like all families, there is loss and tragedy, but resilience triumphs over their fixations and shortcomings.

 

 


Doris Mercado’s memoir The Armor of Love and Hope is a heart-felt narrative of perseverance, reconciliation, poverty and homelessness in Massachusetts with poetry.

Doris Mercado. The Armor of Love and Hope. Edited by Yasmeen Namazie. ISBN 978-1494245993. $24.95.

This is a joint publication of Floricanto and Berkeley Presses. Doris Mercado’s memoir is one of perseverance and reconciliation, reminiscent of Tobias Wolff’s This Boy’s Life and Ernesto Galarza’s Barrio Boy. Her story is partly one of family but also one of self-reliance, recounting her troubled childhood in Ponce, Puerto Rico and also poverty and homelessness in Massachusetts. What I most admired in the work was the author’s frankness, her ability to portray family truths so intimately and honestly. –John Paul Jaramillo, author of The House of Order Stories.


Jasminne Méndez. Island of Dreams. ISBN 978-1493580880. $13.95.

“My family has been forced to live like an island with no political party, president, or official language. We are not of any “new world” Columbus discovered. We are not Dominican enough or American enough to call either place home. We live and love with one foot on the ground and one foot in the sea.”

This is how Jasminne Méndez describes what it was like for her to grow up a Dominican American military brat. Always feeling like a foreigner in both lands because people want to know “where you from,” and “how do you know Spanish?”


 

Non-Fiction

 

 

Floricanto Non-Fiction titles range from historical writings, essays on cultural and linguistic conflict, philosophy, governance and political and economic discourse, accounts of Latino insurrection and biographies, both collective and individual. A critical aspect of our non-fiction titles is that include essays and account on contemporary issues, such immigration,deportations, and social upheaval caused by both local and federal governments. We include also titles about citizenship and naturalization. Two outstanding titles are Latino and latina Leaders of the 21st Century, an authoritative collective biography by Kayla García.


 

 

Shattered Dreams: The story of a historic ICE raid in the words of the detainees. By Gibbs, Virginia, and Luz María Hernández, Editors. ISBN: 978-1491086377 $25.95

“This is a joint publication of Floricanto and Berkeley Presses. In May of 2008, the small town of Postville, Iowa, experienced an Immigration Raid in which nearly 400 Latino immigrant workers in the meat processing industry were arrested. The Postville Raid, the second largest in U.S. history, was the first and last of its kind. Instead of immediately deporting the undocumented, they were tried in groups of ten on charges of identity theft and then sent to jail for 5 ½ months. A group of 40 women were arrested but released with GPS monitors on their ankles so that they could care for young children, and were held in Postville for over a year during which they were not allowed to work to support their families. These are the life stories, told in their own words, of some of the workers who were affected by the raid.

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